The technical steps are below.
Two Web Movie Ads
The first one I chose was the “billboard” style web ad. The specifications were 970 x 250 pixels.
Instead
of worrying about legalities, I simply strolled through my vast
personal collection to find the images that created a story. I followed
their lead.
The main image is of my son standing at the edge
of the ocean in Virginia Beach. It’s Christmas break, which is why he is
wearing a jacket. I think it adds to the ominous idea behind a child
being called into the ocean by an unknown source. Had it been summer, it
would be an expected, boring image of a kid at the beach.
The
other image is a huge statue of King Neptune that is found at the 34th
Street Park in Virginia Beach. I took that photo on the same trip.
Steps:
Main
Image – I transformed the photo to fit the long, narrow specifications
of the web ad. I had to copy and delete Nick out of a second copy of the
image since it did not fit all the way across. This dictated the
placement of Neptune because there is a seam behind him where the two
copies meet. I then made a copy of the layer, changed the type to
Overlay. From the Filter Gallery I chose Film Grain. Grain 4; highlight
6, Intensity 5. I went back to Layer 1 and changed the Opacity to 75%,
the Exposure to -1.32 and the Offset to -0.289.
Neptune – I
selected him on a transparent layer. I copied the layer, changed the
type to Overlay. I changed the Saturation to 0 to achieve a black and
white image. I increased the lightness to +7. From the Filter Gallery I
used Texturizer – Sandstone. Scaling 156% Relief 1 Light from Top Right.
I then had to flip him horizontally so he would be facing the inside of
the ad and the child.
Title – I chose Kingthings Calligraphy
in white. 30 pt. I put a 2 pt black stroke on the letters to make them
stand out a little more. I added the following effects: Outter Glow with
a Darken Blend Mode and Opacity at 88%. A Drop Shadow, Multiply Blend
Mode, Opacity 90%, Distance 11 px. I added an Emboss with a depth of 75%
and size 8 px.
PG 13 – I found this on a random website explaining the meanings of the ratings. Motleyvision.org.
Actors Names – I used Calibri Bold in Grey, with a black 1 pt stroke.
Tagline – Calibri Bold, 12 pt. I added a Drop Shadow, Multiply Blend Mode, Opacity 55%, Distance 4 px and size 5 px.
For the second web ad, I chose the Portrait style. Specifications are 300 x 1050 pixels.
Steps:
I
used the same effects for the images in this ad, with a little
different cropping and transforming to fit. I kept the same formatting
for all of the text, adjusting for size, as needed. The only exception
was merging the layers of the Actors names and then making a copy on top
to make them a bit bolder.
Neptune – I used the same image as
in the other ad, but for this one, I changed his opacity to 75% and
used to smudge tool to blend him into the ocean a bit.
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